A / Short-Form Ad Content
Scroll-stopping ad creative that converts.
Concept to cut short-form ads engineered for hook rate, watch time and CTR across Meta, YouTube Shorts and TikTok.
Hoopr
Wok Tok
MillD
Creator Marketer
Client rated
Currently
Building brands that ship.
Brands I've partnered with ◆ Selected roster
Select Works // 001
Where creativity meets compounding growth.
Ad content, IPs, product builds and agency work shipped for ambitious brands.
B / YouTube IP Development
Full Stack Media, a founder-first YouTube IP.
Format design, positioning, thumbnail systems and long-form storytelling for a compounding creator brand.
Original IP
Full Stack Media · long-form YouTube channel
Format, positioning & thumbnails · founder-first storytelling.
C / Web Design + Build
Cotopay, brand-first marketing site.
Positioning, IA and a lean design system for Cotopay's public-facing site.
Deliverable
Full website template · design + copy
Open the working file on Figma.
D / Brand Audit + Performance
Amaira Lab Grown Diamonds, full performance audit.
Category deconstruction, funnel diagnostics and creative testing framework built for a premium D2C jewellery brand.
Deliverable
Full audit deck + 90-day performance roadmap
Tap to view the reports on Google Drive.
E / SaaS Growth Agency
Active retainers, growth + positioning.
Currently running end-to-end growth and brand engines for two ambitious SaaS clients.
Client 01
Scope: User growth strategy & execution across acquisition, activation and retention.
Active retainer
Client 02
Scope: Brand positioning & strategy, narrative, category design, GTM messaging.
Active retainer
F / Featured // As Seen On
Featured on ScoopWhoop for a Bollywood jamming session.
Invited onto a popular ScoopWhoop episode for an unfiltered Bollywood music jam. Tap to watch the full session on YouTube.
On camera
Bollywood Jamming Session
A Sohail Raza cameo · unfiltered vocals.
About // 002
A non-traditional path. Sharpened for modern brand-building.
I'm Sohail Raza, a Creator Marketer operating at the intersection of product, positioning and short-form storytelling. I've helped D2C, SaaS and creator-led brands turn attention into pipeline, and pipeline into category leadership.
My background isn't the standard marketing MBA. It's mechanical, creative and self-taught, which is exactly why the work travels.
Experience
Internship
Business Development Intern · Zypit
Broadcast Media Production & Distribution · Client outreach, deal flow and partnerships.
Education
Schooling
Kendriya Vidyalaya
Foundational discipline · India
Technical Foundation
NCVT Certified Mechanical Trainee
Systems thinking · Handmade craft
Marketing Mastery
The LIT School
Specialization: Creator Marketer